bag Your bag (0 items)
close

✈️ You're €25,00 away from FREE Shipping

Be a hair care pro and make it a set!
Subtotal:
€0,00

Discounts can be redeemed on the next page

lock 100% secure checkout via ssl
cards
greenstar 4.4 Out of 5 | 136 reviews
  • 30-day return <br> guarantee 30-day return
    guarantee
  • Line
  • Loved by 7k+ <br> customers worldwide Loved by 7k+
    customers worldwide
  • Line
  • Made with <br> Longji rice water Made with
    Longji rice water

Our Story

yaosecret

The Journey of Yao Secret

Launched in 2021, Yao Secret was founded by friends Xim Jiao from Nanjing, China, and Nadine Katherine from London, England with the goal to bring the Yao women's secret to hair care to the world.


Nadine always dreamed of having long, luscious hair, but she struggled to grow her locks. Then, she discovered the Yao women's secret to hair growth: rice water.

With both founders living in China at the time, they visited the village of the Red Yao tribe to find out more and quickly developed a new appreciation for hair care. The simple solution was revolutionary and also got the founders wondering about the other ingredients in their hair care, and what they were doing to our health and the environment.


With a belief that natural was better and a new appreciation for cultural tradition, Yao Secret was born. Today, the haircare brand offers shampoo and conditioner bars made with Chinese Longji rice water from the Red Yao women's village. The range combines the power of cultural tradition, with a sustainable edge that is good for people and the planet.


Our hope is that this tradition, now available at your fingertips, will be both a daily pleasure and a cultural reminder as you wash your hair without harm to your health or our precious planet.


yaosecret

Founder and CEO

Xim Jiao

yaosecret

Co-Founder

Nadine Katherine

yaosecret

Marketing Director & Social Responsibility

Adebelle Zhang

yaosecret

Operations Director

Connie Pang


yaosecret

Co-founder & Brand Ambassador

Haili

yaosecret

Co-founder & Brand Ambassador

Baohua

yaosecret

Embroiderer

Enmei

yaosecret

Embroiderer

Fangmei


yaosecret

Embroiderer

Fengzhen

yaosecret

Embroiderer

Jikui

yaosecret

Embroiderer

Jilian

yaosecret

Embroiderer

Longfen


yaosecret

Embroiderer

Qiaomei

yaosecret

Embroiderer

Shumei

yaosecret

Embroiderer

Xiufen

yaosecret

Embroiderer

Xiuxiang


yaosecret

Embroiderer

Zhixiang