Yao Secret is a Sino-British hair care brand dedicated to improving and maintaining healthy hair by way of cultural tradition.
By focusing on delivering natural and ethically sourced products made with ritually-prepared rice water found in the Longji rice terraces, we empower communities and respect nature.
Our products are handmade for health-conscious people like you who are skeptical about the ingredients in your hair care, and the damage they're doing to our health and the environment.
Founded in 2021, by friends Xim Jiao from Nanjing, China, and Nadine Katherine from London, England with the goal to bring the Yao women's secret to hair care to the world.
Our founder always dreamed of having long, luscious hair, but she struggled to grow her locks. Then, she discovered the Yao women's secret to hair growth: rice water.
With both founders living in China at the time, they visited the village of the Red Yao tribe to find out more and quickly developed a new appreciation for hair care.
Since its inception, Yao Secret has built a special relationship with the Longji village and its people.
Their tradition inspires our mission, our products, and our desire to spread cultural depth.
With indigenous Yao culture as our inspiration, we aim to give back to the village and its people, while preserving the planet.
We are fully committed to respecting our relationship with their people by helping to develop and preserve their unique culture.
We handpick the finest natural ingredients in Guilin, China to give your hair the best treatment.
All of our shampoo and conditioner bars contain the exact same rice water recipe Red Yao women have been using for generations.
This unique formula contains nourishing and growth-promoting properties and all of our products are vegan and cruelty-free with zero chemicals.