bag Your bag (0 items)
close

✈️ You're £20.00 away from FREE Shipping

Be a hair care pro and make it a set!
Subtotal:
£0.00

Discounts can be redeemed on the next page

lock 100% secure checkout via ssl
cards
greenstar 4.4 Out of 5 | 136 reviews
  • 30-day return <br> guarantee 30-day return
    guarantee
  • Line
  • Loved by 7k+ <br> customers worldwide Loved by 7k+
    customers worldwide
  • Line
  • Made with <br> Longji rice water Made with
    Longji rice water
topaddbox Sustainable & cruelty-free
topaddbox No harmful chemicals added
topaddbox pH-balanced & not saponified
topaddbox For all hair types
YOA SECRET YOA SECRET HAIRCARE

Healthy Hair Through Cultural Tradition

In Partnership With the Red Yao Tribe

SHOP NOW arowright
greenstar 4.3 Out of 5

get to know more about us

Our Story

Our Story

Founded in 2021, by friends Xim from Nanjing, China, and Nadine from London, England with the goal of bringing the Yao women's secret to hair care to the world.

Nadine always dreamed of having long, luscious hair, but she struggled to grow her locks. Then, she discovered the Yao women's secret to hair growth: rice water.

With both founders living in China, they visited the Red Yao Long Hair Village to explore more and quickly developed a new appreciation for hair care.

CHECK OUT OUR STORY arowright
Our Mission

Our Mission

Since its inception, Yao Secret has built a special relationship with the Longji village and its people.

Their tradition inspires our mission, our products, and our desire to spread cultural depth.

With indigenous Yao culture as our inspiration, we aim to give back to the village and its people, while preserving the planet.

We are fully committed to respecting our relationship with their people by helping to develop and preserve their unique culture.

FIND OUT OUR MISSION arowright
Our Formula

Our Formula

We handpick the finest natural ingredients in the Longji Long Hair Village to give your hair the best treatment.

All of our rice water hair care products contain the rice water that Red Yao women from the Longji Rice Terraces have been using for generations.

This unique formula contains nourishing and growth-promoting properties and all of our products are pH-balanced, sustainable, cruelty-free, and contain no harmful chemicals.

LEARN ABOUT OUR FORMULA arowright
video

We are making headlines...

Home Feature
Home Feature 2
We are making headlines...
Yoa Secret Headlines

"Crafted from ritually prepared rice water by the Red Yao Tribe of southern China. Yao Secret's sustainable, paraben-free, and cruelty-free formula aligns nature’s secrets with your hair care routine."

leftarrow rightarrow
Home Feature
Home Feature 2
We are making headlines...
Yoa Secret Headlines

"Yao Secret expands the product line-up with a focus on sustainability. Future products will maintain the solid format to reduce reliance on plastic or glass packaging materials."

leftarrow rightarrow

check out what our customers say about us

Lina Wang

check Verified Buyer

reviewstar
leftarrow rightarrow
Laura Nucci Pontelli

check Verified Buyer

reviewstar
leftarrow rightarrow
Chantelle Taylor

check Verified Buyer

reviewstar
leftarrow rightarrow
Jenny Reay

check Verified Buyer

reviewstar
leftarrow rightarrow
Jessie McKay

check Verified Buyer

reviewstar
leftarrow rightarrow
Thao Nguyen

check Verified Buyer

reviewstar
leftarrow rightarrow
Veronika Kondriianenko

check Verified Buyer

reviewstar
leftarrow rightarrow
Amy Graham

check Verified Buyer

reviewstar
leftarrow rightarrow
Erica Lee

check Verified Buyer

reviewstar
leftarrow rightarrow
Hannah Jefferson

check Verified Buyer

reviewstar
leftarrow rightarrow
Lana Duong

check Verified Buyer

reviewstar
leftarrow rightarrow
Nahid Ullah

check Verified Buyer

reviewstar
leftarrow rightarrow
Lucile Brunin

check Verified Buyer

reviewstar
leftarrow rightarrow
Miszel Kurek

check Verified Buyer

reviewstar
leftarrow rightarrow
Maiwenn Le Toulouse

check Verified Buyer

reviewstar
leftarrow rightarrow
Jaelyn Gutierrez Cano

check Verified Buyer

reviewstar
leftarrow rightarrow
Cierra Gonzales

check Verified Buyer

reviewstar
leftarrow rightarrow
Andreea Anca

check Verified Buyer

reviewstar
leftarrow rightarrow
Annapaola Illiano

check Verified Buyer

reviewstar
leftarrow rightarrow
Giulia Gori

check Verified Buyer

reviewstar
leftarrow rightarrow
Julia Litovchenko

check Verified Buyer

reviewstar
leftarrow rightarrow
Sarah Lightowler

check Verified Buyer

reviewstar
leftarrow rightarrow
Braschia Egbon

check Verified Buyer

reviewstar
leftarrow rightarrow
leftarrow rightarrow
testimonialslider playbtn
Lina Wang

check Verified Buyer

reviewstar
testimonialslider playbtn
Laura Nucci Pontelli

check Verified Buyer

reviewstar
testimonialslider playbtn
Chantelle Taylor

check Verified Buyer

reviewstar
testimonialslider playbtn
Jenny Reay

check Verified Buyer

reviewstar
testimonialslider playbtn
Jessie McKay

check Verified Buyer

reviewstar
testimonialslider playbtn
Thao Nguyen

check Verified Buyer

reviewstar
testimonialslider playbtn
Veronika Kondriianenko

check Verified Buyer

reviewstar
testimonialslider playbtn
Amy Graham

check Verified Buyer

reviewstar
testimonialslider playbtn
Erica Lee

check Verified Buyer

reviewstar
testimonialslider playbtn
Hannah Jefferson

check Verified Buyer

reviewstar
testimonialslider playbtn
Lana Duong

check Verified Buyer

reviewstar
testimonialslider playbtn
Nahid Ullah

check Verified Buyer

reviewstar
testimonialslider playbtn
Lucile Brunin

check Verified Buyer

reviewstar
testimonialslider playbtn
Miszel Kurek

check Verified Buyer

reviewstar
testimonialslider playbtn
Maiwenn Le Toulouse

check Verified Buyer

reviewstar
testimonialslider playbtn
Jaelyn Gutierrez Cano

check Verified Buyer

reviewstar
testimonialslider playbtn
Cierra Gonzales

check Verified Buyer

reviewstar
testimonialslider playbtn
Andreea Anca

check Verified Buyer

reviewstar
testimonialslider playbtn
Annapaola Illiano

check Verified Buyer

reviewstar
testimonialslider playbtn
Giulia Gori

check Verified Buyer

reviewstar
testimonialslider playbtn
Julia Litovchenko

check Verified Buyer

reviewstar
testimonialslider playbtn
Sarah Lightowler

check Verified Buyer

reviewstar
testimonialslider playbtn
Braschia Egbon

check Verified Buyer

reviewstar
Lina Wang

check Verified Buyer

reviewstar
Laura Nucci Pontelli

check Verified Buyer

reviewstar
Chantelle Taylor

check Verified Buyer

reviewstar
Jenny Reay

check Verified Buyer

reviewstar
Jessie McKay

check Verified Buyer

reviewstar
Thao Nguyen

check Verified Buyer

reviewstar
Veronika Kondriianenko

check Verified Buyer

reviewstar
Amy Graham

check Verified Buyer

reviewstar
Erica Lee

check Verified Buyer

reviewstar
Hannah Jefferson

check Verified Buyer

reviewstar
Lana Duong

check Verified Buyer

reviewstar
Nahid Ullah

check Verified Buyer

reviewstar
Lucile Brunin

check Verified Buyer

reviewstar
Miszel Kurek

check Verified Buyer

reviewstar
Maiwenn Le Toulouse

check Verified Buyer

reviewstar
Jaelyn Gutierrez Cano

check Verified Buyer

reviewstar
Cierra Gonzales

check Verified Buyer

reviewstar
Andreea Anca

check Verified Buyer

reviewstar
Annapaola Illiano

check Verified Buyer

reviewstar
Giulia Gori

check Verified Buyer

reviewstar
Julia Litovchenko

check Verified Buyer

reviewstar
Sarah Lightowler

check Verified Buyer

reviewstar
Braschia Egbon

check Verified Buyer

reviewstar

frequently asked questions

 

How many washes can I get from my bars?

Around 40-50 washes, depending on how often you wash your hair and how you take care of your bars.

 

How do you source your rice water?

Our fermented rice water is made by the Red Yao women and comes directly from the Longji Rice Terraces.

 

How do I use my bars?

Using shampoo and conditioner bars is pretty much the same as using liquid shampoo and conditioner.

  1. 1. Wet your hair with warm water.
  2. 2. Wet the shampoo bar and lather it in your hand.
  3. 3. Massage it into your hair and scalp for 2 minutes.
  4. 4. Rinse thoroughly. Do the same with the conditioner bar. Just like liquid conditioner, the conditioner bar doesn't lather, just gently rub the bar until it creates some cream, then apply the cream to your hair.

We've made a video tutorial for you as well.

 

When can I receive my order?

Delivery Times:

  • UK: 1-3 working days
  • EU, Singapore, Japan: 2-7 working days
  • US: 4-8 working days
  • Other Countries: 5-12 working days
  • Please note, when your order contains Fermented Rice Water Treatment, your entire order will be conveniently shipped together directly from our Chinese warehouse, and the shipping time is around 8-12 working days.

Delivery Fee:

Our flat shipping rate is £5.95 (or equivalent value in other currencies we support), and all the customs fees will be PREPAID.

We offer FREE shipping to orders over £20 (or equivalent value in other currencies we support).

Subscribe to our
newsletter

Promise we won’t spam you

instagramFollow Us @yaosecret