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Social Responsibility:
Empowering the Local Community and Promoting the Red Yao Culture Both in China and Abroad
The Power of Direct Partnership
Our approach to partnerships goes beyond fair trade. Instead of relying on intermediaries, we've established direct connections with the Red Yao community. This means we can ensure fair prices for their remarkable ingredients and uphold ethical working conditions.
Our approach to partnerships goes beyond fair trade. Instead of relying on intermediaries, we've established direct connections with the Red Yao community. This means we can ensure fair prices for their remarkable ingredients and uphold ethical working conditions.
Empowering the Longji Community
Longji's economy has long been reliant on tourism, which has faced challenges during the global pandemic. Our primary goal is to provide opportunities for Longji residents to earn a steady income, fostering a sense of security within the community. Here are some of the ways we've made a difference:
- Reliable Income: By creating job opportunities, we've become a dependable source of income for the locals.
- Fair Ingredient Prices: We maintain stable ingredient prices, ensuring the Red Yao women receive fair compensation for their exceptional products.
- Supporting Local Artistry: We celebrate local culture by purchasing their produce, such as fruits, vegetables, embroidery, and artwork.
- Expanding Market Reach: Through our network, we connect Longji's talented artisans with a broader customer base, both within China and internationally.
- Sustainable Partnership: Our aim is to establish a long-lasting, mutually beneficial, and sustainable partnership that respects cultural heritage and the environment.
- Cultivating Bonds Through Visits: Just like tending to a garden nurtures its growth, our team invests time each year to visit the Longji village. These visits are more than just business; they're a celebration of culture and a chance to deepen our connection with the community.
The Longji Embroidery Artists We Are Working With
Join Us on this Journey
Would you like to learn more about our visits and stay updated on our upcoming trips, as well as receive valuable hair care tips?
Join the Yao Secret Community and become a part of our mission to empower the community while nurturing your hair's natural beauty.