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greenstar 4.4 Out of 5 | 136 reviews
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  • Loved by 7k+ <br> customers worldwide Loved by 7k+
    customers worldwide
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  • Made with <br> Longji rice water Made with
    Longji rice water

Our Story

Yao Secret

The Journey of Yao Secret

Launched in 2021, Yao Secret was founded by friends Xim Jiao from Nanjing, China, and Nadine Katherine from London, England with the goal to bring the Yao women's secret to hair care to the world.


Nadine always dreamed of having long, luscious hair, but she struggled to grow her locks. Then, she discovered the Yao women's secret to hair growth: rice water.

With both founders living in China at the time, they visited the village of the Red Yao tribe to find out more and quickly developed a new appreciation for hair care. The simple solution was revolutionary and also got the founders wondering about the other ingredients in their hair care, and what they were doing to our health and the environment.


With a belief that natural was better and a new appreciation for cultural tradition, Yao Secret was born. Today, the haircare brand offers shampoo and conditioner bars made with Chinese Longji rice water from the Red Yao women's village. The range combines the power of cultural tradition, with a sustainable edge that is good for people and the planet.


Our hope is that this tradition, now available at your fingertips, will be both a daily pleasure and a cultural reminder as you wash your hair without harm to your health or our precious planet.


Yao Secret

Founder and CEO

Xim Jiao

Yao Secret

Co-Founder

Nadine Katherine

Yao Secret

Marketing Director & Social Responsibility

Adebelle Zhang

Yao Secret

Operations Director

Connie Pang


Yao Secret

Co-founder & Brand Ambassador

Haili

Yao Secret

Co-founder & Brand Ambassador

Baohua

Yao Secret

Embroiderer

Enmei

Yao Secret

Embroiderer

Fangmei


Yao Secret

Embroiderer

Fengzhen

Yao Secret

Embroiderer

Jikui

Yao Secret

Embroiderer

Jilian

Yao Secret

Embroiderer

Longfen


Yao Secret

Embroiderer

Qiaomei

Yao Secret

Embroiderer

Shumei

Yao Secret

Embroiderer

Xiufen

Yao Secret

Embroiderer

Xiuxiang


Yao Secret

Embroiderer

Zhixiang