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greenstar 4.4 Out of 5 | 136 reviews
  • 30-day return <br> guarantee 30-day return
    guarantee
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  • Loved by 7k+ <br> customers worldwide Loved by 7k+
    customers worldwide
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  • Made with <br> Longji rice water Made with
    Longji rice water
topaddbox Sustainable & cruelty-free
topaddbox No harmful chemicals added
topaddbox pH-balanced & not saponified
topaddbox For all hair types
YOA SECRET YOA SECRET HAIRCARE

Healthy Hair Through Cultural Tradition

In Partnership With the Red Yao Tribe

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greenstar 4.3 Out of 5

get to know more about us

Our Story

Our Story

Founded in 2021, by friends Xim from Nanjing, China, and Nadine from London, England with the goal of bringing the Yao women's secret to hair care to the world.

Nadine always dreamed of having long, luscious hair, but she struggled to grow her locks. Then, she discovered the Yao women's secret to hair growth: rice water.

With both founders living in China, they visited the Red Yao Long Hair Village to explore more and quickly developed a new appreciation for hair care.

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Our Mission

Our Mission

Since its inception, Yao Secret has built a special relationship with the Longji village and its people.

Their tradition inspires our mission, our products, and our desire to spread cultural depth.

With indigenous Yao culture as our inspiration, we aim to give back to the village and its people, while preserving the planet.

We are fully committed to respecting our relationship with their people by helping to develop and preserve their unique culture.

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Our Formula

Our Formula

We handpick the finest natural ingredients in the Longji Long Hair Village to give your hair the best treatment.

All of our rice water hair care products contain the rice water that Red Yao women from the Longji Rice Terraces have been using for generations.

This unique formula contains nourishing and growth-promoting properties and all of our products are pH-balanced, sustainable, cruelty-free, and contain no harmful chemicals.

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Yoa Secret Headlines

"Crafted from ritually prepared rice water by the Red Yao Tribe of southern China. Yao Secret's sustainable, paraben-free, and cruelty-free formula aligns nature’s secrets with your hair care routine."

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"Yao Secret expands the product line-up with a focus on sustainability. Future products will maintain the solid format to reduce reliance on plastic or glass packaging materials."

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Trusted by You

Excellent
Excellent
4.4 Out of 5 | 141 reviews
On trustpilot-logo
Hannah Prescott from the UK

"My hair has become incredibly soft from using this product—softer than my 5-year-old's hair! It’s a genuine softness, not that artificial coated feeling. I've been using it for months now and am already on my second set of bars. I absolutely adore it! Thank you, Yao Secret, for offering such an amazing product!"

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Lucile Brunin from France

"I’m thrilled to share my experience with the solid shampoo bar! What really stood out was how wonderfully it worked on my hair. It left my hair not only soft and shiny, but also feeling deeply nourished and healthy. The convenience of a solid bar has been a game-changer, and I love the eco-friendly aspect of it. Overall, I’m extremely happy with the results and can confidently say this product is now a must-have in my hair care routine."

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Shannan Clarke from Australia

"This product is incredible! It even came with complimentary mesh bags for easy storage and use, plus the packaging was fantastic. My hair has never felt better! I usually use brands like Joico, Matrix, and Kerastase, but this product completely blew me away—and at half the price of those high-end brands, it's absolutely worth it. I would recommend it 100%! The brand's commitment to supporting the indigenous community and partnering with them has made this my new go-to shampoo and conditioner. And don’t get me started on the eco-friendly packaging—it’s just perfect!"

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Maria Laura from Italy

"The Yao shampoo bar is incredible. I have a lot of hair concerns (thin, dyed hair) and a very sensitive scalp, but this shampoo leaves my hair looking shiny and healthy, while being gentle on my skin. I even tested it as a face cleanser! My daughter, who has long, thick, and oily hair, loves it as well—she's completely switched to using the bar instead of her other products. This is my third time purchasing, and the customer service is as wonderful as the product itself. The Yao Secret team is so kind, and shipping is always super fast!"

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Hana Purkey from the US

"I’ve been wanting to switch to shampoo and conditioner bars for a while, and when I came across Yao Secret, I decided to give them a try. It turned out to be one of the best decisions I’ve made for my hair! They’re incredibly easy to use and last much longer than traditional shampoo and conditioner. My hair feels lighter, healthier, and so much easier to manage. I’m really glad I discovered these!"

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frequently asked questions

 

How many washes can I get from my bars?

Around 40-50 washes, depending on how often you wash your hair and how you take care of your bars.

 

How do you source your rice water?

Our fermented rice water is made by the Red Yao women and comes directly from the Longji Rice Terraces.

 

How do I use my bars?

Using shampoo and conditioner bars is pretty much the same as using liquid shampoo and conditioner.

  1. 1. Wet your hair with warm water.
  2. 2. Wet the shampoo bar and lather it in your hand.
  3. 3. Massage it into your hair and scalp for 2 minutes.
  4. 4. Rinse thoroughly. Do the same with the conditioner bar. Just like liquid conditioner, the conditioner bar doesn't lather, just gently rub the bar until it creates some cream, then apply the cream to your hair.

We've made a video tutorial for you as well.

 

When can I receive my order?

Delivery Times:

  • UK: 1-3 working days
  • EU, Singapore, Japan: 2-7 working days
  • US: 4-8 working days
  • Other Countries: 5-12 working days
  • Please note, when your order contains Fermented Rice Water Treatment, your entire order will be conveniently shipped together directly from our Chinese warehouse, and the shipping time is around 8-12 working days.

Delivery Fee:

Our flat shipping rate is £5.95 (or equivalent value in other currencies we support), and all the customs fees will be PREPAID.

We offer FREE shipping to orders over £20 (or equivalent value in other currencies we support).

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