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greenstar 4.4 Out of 5 | 118 reviews
  • 30-day return <br> guarantee 30-day return
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  • Loved by 7k+ <br> customers worldwide Loved by 7k+
    customers worldwide
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  • Made with <br> Longji rice water Made with
    Longji rice water
topaddbox Sustainable & cruelty-free
topaddbox No harmful chemicals added
topaddbox pH-balanced & not saponified
topaddbox For all hair types

Healthy Hair Through Cultural Tradition

In Partnership With the Red Yao Tribe

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greenstar 4.3 Out of 5

get to know more about us

Our Story

Our Story

Founded in 2021, by friends Xim from Nanjing, China, and Nadine from London, England with the goal of bringing the Yao women's secret to hair care to the world.

Nadine always dreamed of having long, luscious hair, but she struggled to grow her locks. Then, she discovered the Yao women's secret to hair growth: rice water.

With both founders living in China, they visited the Red Yao Long Hair Village to explore more and quickly developed a new appreciation for hair care.

Our Mission

Our Mission

Since its inception, Yao Secret has built a special relationship with the Longji village and its people.

Their tradition inspires our mission, our products, and our desire to spread cultural depth.

With indigenous Yao culture as our inspiration, we aim to give back to the village and its people, while preserving the planet.

We are fully committed to respecting our relationship with their people by helping to develop and preserve their unique culture.

Our Formula

Our Formula

We handpick the finest natural ingredients in the Longji Long Hair Village to give your hair the best treatment.

All of our rice water hair care products contain the rice water that Red Yao women from the Longji Rice Terraces have been using for generations.

This unique formula contains nourishing and growth-promoting properties and all of our products are pH-balanced, sustainable, cruelty-free, and contain no harmful chemicals.


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We are making headlines...

Yoa Secret Headlines

"Crafted from ritually prepared rice water by the Red Yao Tribe of southern China. Yao Secret's sustainable, paraben-free, and cruelty-free formula aligns nature’s secrets with your hair care routine."

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We are making headlines...

Yoa Secret Headlines

"Yao Secret expands the product line-up with a focus on sustainability. Future products will maintain the solid format to reduce reliance on plastic or glass packaging materials."

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Trusted by You


4.4 Out of 5 | 118 reviews
On trustpilot-logo

Lucile Brunin from France

"I'm delighted to share my experience with the solid bar shampoo! What truly impressed me was how amazing it worked on my hair. Not only did it leave my hair soft and shiny, but it also felt incredibly nourished and healthy. The convenience of using a solid bar was a game-changer for me, and I appreciate the eco-friendly approach it offers. Overall, I'm truly thrilled with the results and can confidently say that this product has become an essential part of my hair care routine."


Shannan Clarke from Australia

"Amazing product, even came with complimentary mesh bags for efficient storage and use, great packaging and has left my hair the best it’s ever been! I usually use brands such as Joico, Matrix and Kerastase. This surprised me amazingly and for half the price of the more expensive products it’s really worth the money, would 100% recommend this product. And the way this brand supports the indigenous community and works with them has helped solidify that it’s my new go to shampoo and conditioner, don’t get me started of the eco friendly packaging."


Maria Laura from Italy

"Yao shampoo bar is amazing. I have many issues with my hair (thin, dyed) and very sensitive scalp. This shampoo makes hair look shiny and healthy and it's really kind with your skin (I've also tested as a face cleanser!). My daughter, who as long, thick, oily hair, is really satisfied too and she replaced all of her products with the bar. It'm my third purchase and customer service is just lovely as their product. People in Yao staff are very kind and shipping is super fast."


Hannah Prescott from the UK

"My hair is so so SO soft from using this. Softer than my 5 year old’s. Genuinely soft, not the plastic-coating soft feeling. I’ve been using it for many months now - on my second bars. I absolutely LOVE it. Thank you Yao Secret for bringing this product to us!"


frequently asked questions

How many washes can I get from my bars?

Around 40-50 washes, depending on how often you wash your hair and how you take care of your bars.

How do you source your rice water?

Our fermented rice water is made by the Red Yao women and comes directly from the Longji Rice Terraces.

How do I use my bars?

Using shampoo and conditioner bars is pretty much the same as using liquid shampoo and conditioner.

  1. 1. Wet your hair with warm water.
  2. 2. Wet the shampoo bar and lather it in your hand.
  3. 3. Massage it into your hair and scalp for 2 minutes.
  4. 4. Rinse thoroughly. Do the same with the conditioner bar. Just like liquid conditioner, the conditioner bar doesn't lather, just gently rub the bar until it creates some cream, then apply the cream to your hair.

We've made a video tutorial for you as well.

When can I receive my order?

Delivery Times:

  • UK: 1-3 working days
  • EU, Singapore, Japan: 2-7 working days
  • US: 4-8 working days
  • Other Countries: 5-12 working days
  • Please note, when your order contains Fermented Rice Water Treatment, your entire order will be conveniently shipped together directly from our Chinese warehouse, and the shipping time is around 8-12 working days.

Delivery Fee:

Our flat shipping rate is £5.95 (or equivalent value in other currencies we support), and all the customs fees will be PREPAID.

We offer FREE shipping to orders over £20 (or equivalent value in other currencies we support).

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