bag Your bag (0 items)
close

✈️ You're €25,00 away from FREE Shipping

Be a hair care pro and make it a set!
Subtotal:
€0,00

Discounts can be redeemed on the next page

lock 100% secure checkout via ssl
cards
greenstar 4.4 Out of 5 | 118 reviews
  • 30-day return <br> guarantee 30-day return
    guarantee
  • Line
  • Loved by 7k+ <br> customers worldwide Loved by 7k+
    customers worldwide
  • Line
  • Made with <br> Longji rice water Made with
    Longji rice water

Red Yao Women's Legacy: From Ancient Traditions To Global Stage

March 29, 2024 3 min read

yaosecret

A Celebration of Strength and Beauty

Generations of Exquisite Embroidery

Red Yao Embroidery

For centuries, the Red Yao women have been renowned for their exquisite embroidery. Drawing inspiration from the natural world around them, their intricate patterns and vibrant colors translate a deep connection to nature and serve as a reflection of life itself. This cherished skill, meticulously passed down through generations from mothers to daughters as young as 13, ensures the continuation of this beautiful cultural expression. Today, visitors can find these exquisite designs adorning bags and charms, popular souvenirs that carry a piece of Red Yao heritage.

The Secret of the Long Hair

Red Yao Long Hair Women

Legend has it that a girl from the Yao tribe successfully defeated an intruder by whipping him with her long hair. Since then, Red Yao women only cut their hair once, at the age of 18, marking their passage into adulthood. To maintain its strength and shine, they employ a unique haircare secret: fermented rice water. As this tradition gains recognition, so too does the allure of Red Yao haircare, drawing visitors seeking natural solutions for their own tresses. Longji, the Red Yao homeland, is now a popular tourist destination, not just for its breathtaking scenery but also for the chance to encounter these real-life Rapunzels. Tourism has empowered the Red Yao community, with villagers welcoming visitors through Airbnbs, restaurants, and sales of their renowned rice water.

Beyond Tradition: A Thriving Tourist Destination

Tourism in Longji Southern China

While the majestic mountains of Longji provided the backdrop for the Red Yao people's rich culture, these same mountains also posed a geographical barrier that once limited economic opportunities. This all changed in 1994, when photojournalist Li Yashi stumbled upon this hidden gem. Captivated by the breathtaking rice terraces, Li Yashi captured their beauty through his lens. His work, disseminated through television, magazines, and photography circles, sparked a global interest in Longji. Li Yashi, along with other domestic and foreign photographers and journalists he brought to the region, played a pivotal role in showcasing Longji's splendor to the world. This newfound fame paved the way for Longji's gradual development, with tourism becoming a cornerstone of the Red Yao community's economic empowerment. Today, visitors flock to Longji to experience its breathtaking scenery – majestic rice terraces, cascading waterfalls, serene hot springs, and the legendary crystal clear waters. This influx of tourism has fostered new opportunities for the Red Yao people. Villagers now operate Airbnbs and restaurants, catering to visitors' needs. More importantly, the Red Yao women have found a market for their fermented rice water, a product that embodies their cultural wisdom.

Embracing the Future While Honouring the Past

Longji's fertile land yields a bounty of agricultural products. In recent years, poverty alleviation projects have introduced cash crops like luohanguo and passion fruit, empowering the community and adding variety to their harvest. Luohanguo is a type of fruit known for it's intense sweetness. It is often consumed in its dry form, usually as a kind of tea. The unique Longji rice, traditionally grown for personal consumption, has also become a sought-after commodity during autumn harvest. Cured meat, a traditional method of food preservation, is also available for purchase, although in limited quantities.
Advancements in technology and infrastructure have significantly improved accessibility to the Red Yao people's incredible products. Combined with the allure of their unique and fascinating culture, the Red Yao women now have a platform to connect with a global audience.

Yao Secret: Partnering for a Sustainable Future

Yao Secret Women

At Yao Secret, we are committed to empowering the Red Yao women. We ensure fair compensation for their rice water, adhering to local standards. We believe in fostering a sustainable partnership that creates more opportunities for these remarkable women to work from home and preserve their cultural heritage.

Leave a comment

Comments will be approved before showing up.